Paper Tiger delivers an integrated environment that is cutting-edge, informative and entertaining - offering serious credibility for brands that want to connect with an inspired audience of young individuals that live for today.

Paper Tiger pioneered a new media category in Australia over 6 years ago, speaking straight to what has now come to be widely known as the alternative mainstream a growing audience of switched-on and influential 18 - 30 year olds, who were dissatisfied with the bland options that were previously available to them.

Our premise is simple. To entertain and inform, but to always enable our audience to be the best they can be and to encourage them to sweep as many others up in their inspiration along the way.

To do this we aim to blur the line between the creators of our content and the audience they attract via a range of interactive processes such as the web, email, events, mobile and emerging technologies. Our readers don't want to just be told about it - they want to get up, get their hands dirty and contribute to the discussion and we encourage that at every turn.

For our readers our media represents a lifestyle choice. Our audiences understand, relate and most importantly respect where we position our titles and media, with the content being fuelled by their involvement. We engage an inspired readership who trusts implicitly our editorial voice.

We provide a strategic array of media and extensions including events, online and specialty publications that interlock and interconnect this audience like no other.

 

56-58 Catherine Street,
Leichhardt NSW 2040 Australia
P: +61 2 9564 4100
F: +61 2 9564 4150
E: info@ptmg.com.au